YouTube Channel Transformation

Strategic Content Operations & Audience Development

January 2016 - June 2025 • 9.5 Years of Growth
6.8M
Total Views
83K
Subscribers
670K
Watch Hours
$70K+
Revenue Generated

🚀 The Transformation Story

Starting my role in January 2016, I transformed an existing channel's content operations from ad-hoc processes into systematic, scalable workflows. Through strategic content development, team coordination, and data-driven optimization, I built the channel into the longest-running and most widely recognized podcast in the contractor space.

2016-2017
Operations Overhaul
Systematizing workflows & content strategy
2018-2019
Team Building
Scaling production with remote contractors
2020-2021
Explosive Growth
Peak performance periods & revenue optimization
2022-2025
Sustained Excellence
Maintaining 83K+ engaged community

Top Performing Content Strategy

🏆 Highest Performing Videos

#1
How To Start a Contracting Business and Have Success
315K views • 7.3% CTR • 5:34 duration
#2
Advice for New Contractors: 5 Tips for Contracting
137K views • 7.8% CTR • 4:11 duration
#3
Contractor Business Tips: How to Always Bid Your Job
112K views • 5.4% CTR • 5:48 duration
#4
Mindsets of a Profitable Leader
111K views • 3.7% CTR • 9:30 duration

📊 Content Performance Insights

Total Impressions
22M
Average CTR
5.6%
Average View Duration
6:50
Watch Time (Millions)
441.4 Hours
Subscriber Watch Time
46.8%
Bell Notifications
9.6% (8K)

Audience Demographics & Global Reach

🌍 Geographic Distribution

United States
77.8% (5.3M)
Canada
6.2% (421K)
United Kingdom
1.9% (129K)
Australia
1.2% (82K)
Philippines
0.3% (17K)
Other Countries
12.6% (861K)

👥 Audience Profile

Male Viewers
95.7%
Prime Age (25-44)
69.8%
Business Building Age (25-54)
83.2%
Non-Subscriber Views
53.3%
Format Preference
Long-form Video

Analytics Dashboard Screenshots

Complete YouTube Studio analytics demonstrating systematic growth and audience development

Lifetime Channel Overview
Lifetime Performance Overview

6.8M views, 670K watch hours, $70K+ revenue across 9.5 years

Growth Timeline
Subscriber Growth Timeline

Systematic growth trajectory from 2016-2025 operations

Top Performing Content
Top Performing Content

Data-driven insights on highest-performing video strategies

Detailed Analytics
Detailed Performance Metrics

Comprehensive view and engagement analytics

Geographic Distribution
Global Audience Distribution

International reach across key English-speaking markets

Audience Demographics
Audience Demographics

Perfect contractor targeting: 95.7% male, 83% business-building age

Key Achievements

📈
Systematic Growth
Transformed channel operations from ad-hoc to systematic, building 83K+ engaged subscribers through data-driven content strategy
🎯
Perfect Audience Targeting
95.7% male, 83% in business-building age range (25-54) - precisely targeting contractor demographic across global markets
💰
Revenue Optimization
Generated $70K+ in direct YouTube revenue while building audience for broader business monetization strategies
🏆
Industry Leadership
Established as longest-running, most recognized contractor podcast, with top video reaching 315K views and 7.3% CTR
⚙️
Production Excellence
Created scalable workflows coordinating 8-person production team (5 contractors + 3 founding members), maintaining quality across 22M impressions and 441K watch hours
🌍
Global Market Reach
Built international audience across English-speaking contractor markets, with strong performance in US, Canada, UK, and Australia

Strategic YouTube Operations at Scale

Proven ability to transform content operations through systematic workflows, data-driven optimization, and global audience development