Strategic Content Operations & Audience Development
Starting my role in January 2016, I transformed an existing channel's content operations from ad-hoc processes into systematic, scalable workflows. Through strategic content development, team coordination, and data-driven optimization, I built the channel into the longest-running and most widely recognized podcast in the contractor space.
Complete YouTube Studio analytics demonstrating systematic growth and audience development
6.8M views, 670K watch hours, $70K+ revenue across 9.5 years
Systematic growth trajectory from 2016-2025 operations
Data-driven insights on highest-performing video strategies
Comprehensive view and engagement analytics
International reach across key English-speaking markets
Perfect contractor targeting: 95.7% male, 83% business-building age