Team Coordination & Remote Management

The Challenge

When the company faced urgent revenue targets requiring $100K in sales within 90 days to maintain operational stability, the marketing team needed to coordinate a comprehensive campaign while continuing all regular business operations.

Crisis Context: The company required this revenue to survive as an organization. The marketing team was given 90 days to generate results that would determine whether the business could continue operating. This wasn't just a growth target—it was a survival requirement.

The challenge involved managing a distributed team across four countries and multiple time zones, coordinating both internal team members and external vendors, and executing a complex multi-phase campaign under extreme time pressure. Team members had varying comfort levels with collaboration tools, from seasoned executives who preferred traditional communication methods to contractors who needed training on systematic workflow adoption.

Distributed Team Complexity: Contractors across the United States from coast to coast, media coordinator in Canada, web and marketing consultant in Australia, plus external creative vendors through the Flocksy platform.

Strategic Solution

Building on previously established coordination systems, I adapted our workflows to meet crisis timeline demands while maintaining team cohesion across multiple time zones and platforms.

🔍 Strategic Market Research Coordination

Coordinated multi-source intelligence gathering across 20K member community analysis
Systematically analyzed historical content performance data
Collaborated with copywriter and CEO to synthesize research into revised messaging
Targeted messaging refinement for beginner contractor audience

🎯 Multi-Platform Campaign Management

Built cause marketing campaign around virtual workshop series
Designed tiered pricing structure ($15/$50/$500) for prospect segmentation
Coordinated content creation across email, social, sales pages, and video ads
All proceeds donated to Wounded Warrior Project for audience resonance

⚡ Rapid Content Production Coordination

Pivoted existing podcast schedule to create supporting 5-day series
Coordinated St. Louis video team with Colorado-based founder
Utilized established "one-click" studio setup for emergency content
Managed slide deck production through external Flocksy designers

🌐 International Team Communication

Shifted from formal Trello workflows to rapid Slack huddles
Maintained standard Tuesday marketing huddles for Australia team member
Used Google Docs collaboration for crisis-speed execution
Ensured clear communication across all time zones

Campaign Implementation

The campaign required adaptation of established systematic processes to meet compressed timelines while maintaining quality standards. I coordinated the team through a strategic 32-day timeline:

Phase 1: Research & Messaging

April 28-May 11
Market research and messaging optimization based on community analysis and historical performance data.

Phase 2: Content Production

May 12-19
Podcast series coordination and production using established studio setup and distributed team.

Phase 3: Workshop Execution

May 20-22
Live workshop execution with 90% attendance rate among 279 registrants.

Phase 4: Sales Conversion

May 22-30
Sales conversion and enrollment coordination following workshop series completion.

Operational Excellence: Throughout all phases, I maintained regular operational responsibilities including audio podcast production, guest vetting and selection, social media posting, and community engagement, ensuring business-as-usual operations continued seamlessly alongside crisis campaign execution.

Results & Impact

$117K

Coaching Program Sales

117%

Target Achievement

90%

Workshop Attendance Rate

$14.8K

Charity Funds Raised

Campaign Success Metrics: Generated $117,302 in coaching program sales, exceeding the $100K target by 17%. Achieved 90% attendance rate among 279 virtual workshop registrants (a record for our company). Raised $7,400 for Wounded Warrior Project, doubled to $14,800 through a colleague business matching donation.

Team Performance Under Pressure

Small agile team pivoted quickly without losing coordination
Established workflows meant team understood next steps without constant direction
Brand-trained external designers needed minimal revisions despite compressed timeline
Technical infrastructure enabled high-quality content production without additional crew

Operational Excellence

Maintained all regular business operations during complex crisis campaign
Adapted communication tools strategically for speed while preserving coordination
Successfully managed both internal team members and external vendor relationships
Demonstrated capacity to coordinate multiple workstreams across international time zones

Strategic Impact

This crisis coordination showed the strength of systematic processes and team training we'd invested in over time. The team's ability to maintain quality output under extreme pressure proved that our coordination systems had become robust enough to handle exceptional circumstances while keeping regular operations running smoothly.

Foundation Validation: The campaign's success validated the strategic approach to international team management, flexible process adaptation, and multi-vendor coordination. Most importantly, it demonstrated the value of building systematic operational foundations that enable teams to perform exceptionally when business continuity depends on flawless execution.

Key Competencies Demonstrated:

Crisis Leadership International Team Management Multi-Platform Campaign Coordination Vendor Management Adaptive Process Management Strategic Capacity Management Cross-Functional Collaboration High-Stress Communication