When the company faced urgent revenue targets requiring $100K in sales within 90 days to maintain operational stability, the marketing team needed to coordinate a comprehensive campaign while continuing all regular business operations.
Crisis Context: The company required this revenue to survive as an organization. The marketing team was given 90 days to generate results that would determine whether the business could continue operating. This wasn't just a growth targetβit was a survival requirement.
The challenge involved managing a distributed team across four countries and multiple time zones, coordinating both internal team members and external vendors, and executing a complex multi-phase campaign under extreme time pressure. Team members had varying comfort levels with collaboration tools, from seasoned executives who preferred traditional communication methods to contractors who needed training on systematic workflow adoption.
Distributed Team Complexity: Contractors across the United States from coast to coast, media coordinator in Canada, web and marketing consultant in Australia, plus external creative vendors through the Flocksy platform.