When I joined the team, video production was basic: the founder shot content on his phone while walking around the house, using free apps with watermarked editing, or having his high school son do editing on a laptop. Sound quality was poor, video was inconsistent, and editing was elementary.
The Operational Reality: We had missed deadlines, no continuous recording or release schedule, and content was released whenever we had something ready. There was no consistency in release timing or production standards. We were working with local photographers and videographers, but the overall process needed systematization.
Core Problems to Solve:
- Inconsistent content release schedule—sometimes weekly, sometimes monthly
- Poor production quality undermining professional credibility
- Ad-hoc workflows that couldn't scale with business growth
- Lack of team coordination and clear responsibilities